With Pure360 and Callender Creates.

When: Thursday 21st August, 18:30 - 20:30

Where: The Werks

Cost: Open Contribution - Feed the piggy

Register to attend.

Proposed agenda

How will I benefit?

Building

• Increase deliverability - and email view-ability through minimising the impact of SPAM filters and different email reader platforms
• Increase response - Creative, copy and designs that stands-out in customers inbox which converts readers to action

Sending

• Select the most appropriate (audience) segmentation and targeting options - show groups/lists within Pure360's system
• Demonstration of bulk email tool (Pure360's)

Reporting

• Full reporting - Demonstration of types of results using Pure360's system
• Tips on adopting an approach of continuous improvement to your email campaigns from reporting measurement metrics

Evaluation

• Assessing current e-newsletter effectiveness beyond open and click rates
• Briefing on the latest privacy laws, guidelines and codes

If we have time, possibly a sequel to this event based on demand:

• HTML Development Do's and Dont's of email templates, by Jim Callender, Callender Creates.

Register to attend.